{"id":33319,"date":"2025-07-23T08:00:39","date_gmt":"2025-07-23T12:00:39","guid":{"rendered":"http:\/\/www.yiddishecup.com\/blog\/?p=33319"},"modified":"2025-08-08T15:56:52","modified_gmt":"2025-08-08T19:56:52","slug":"big-in-japan","status":"publish","type":"post","link":"https:\/\/www.yiddishecup.com\/blog\/2025\/07\/23\/big-in-japan\/","title":{"rendered":"BIG IN JAPAN"},"content":{"rendered":"<p>&nbsp;<br \/>\nI worked on the Hot Pockets campaign. I worked on Snickerdoodles. I did Crown condoms; they were big in Japan. I did Ovaltine. Ovaltine was big in Japan, too. I may be wrong about that. It\u2019s been years since I worked in advertising.<\/p>\n<p>I got into Japan early, thanks to my friend <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mark_Schilling\">Mark Schilling<\/a> (more on him below). In the 1970s Japan was taking over the world, and Mark and I were on it. Hondas were suddenly everywhere. First Honda motorcycles, then Honda cars. Then came Toyota, and Toyota was no toy.<\/p>\n<p>Mark and I hitchhiked to California right after college, hanging around UCLA. We slept rent-free on a flat roof in Westwood. I had an orange mummy bag and Mark had a beat-up flannel Boy Scout bag. Mark was selling Christmas trees so he could get money to leave the USA. Nothing political. Simple wanderlust.<\/p>\n<div id=\"attachment_33323\" style=\"width: 176px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33323\" class=\"size-medium wp-image-33323\" src=\"http:\/\/www.yiddishecup.com\/blog\/home\/yiddis6\/public_html\/blog\/wp-content\/uploads\/2025\/06\/mark-schilling-japan-1977-166x300.jpg\" alt=\"\" width=\"166\" height=\"300\" srcset=\"https:\/\/www.yiddishecup.com\/blog\/home\/yiddis6\/public_html\/blog\/wp-content\/uploads\/2025\/06\/mark-schilling-japan-1977-166x300.jpg 166w, https:\/\/www.yiddishecup.com\/blog\/home\/yiddis6\/public_html\/blog\/wp-content\/uploads\/2025\/06\/mark-schilling-japan-1977.jpg 338w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/><p id=\"caption-attachment-33323\" class=\"wp-caption-text\">Mark Schilling, 1977<\/p><\/div>\n<p>He got an offer to teach English in Barrancabermeja, Colombia. He looked into that, and &#8220;no way&#8221; &#8212; the heat, 100 degrees almost year-round. Then Mark got an offer to teach ESL in Japan.<\/p>\n<p>And he\u2019s been in Japan ever since. Fifty years.<\/p>\n<p>At UCLA there was an acid-rock band called the United States of America. I never actually heard them, but the drummer, Craig Woodson, wound up playing a couple years with my klezmer band in Cleveland. Small world.<\/p>\n<p>The United States of America was big &#8212; in an off-beat, avant-garde way &#8212; in Japan. Maybe because of the name \u201cUnited States of America.\u201d They made it onto the Japanese charts. The band lasted about year.<\/p>\n<p>Meanwhile, in Tokyo, Mark began writing about all-things-Japanese: sumo, Pink Lady, yakuza films. He has made a career of that. Ask around, he&#8217;s the man &#8212; the heir to Donald Richie.<\/p>\n<p>After California, I returned to Ohio and got into advertising (Snickerdoodles, blah, blah) thanks to a a friend&#8217;s dad who worked at the agency. Then my dad called, so to speak, and I went into his real estate biz. You don&#8217;t hang around Cleveland unless you have a family-biz connection.<\/p>\n<p>My kids are in real estate. I brainwashed them. I drilled them: &#8220;Buy a double, live in it, the tenant pays 80 percent of your mortgage, you move out, then rent <em>both<\/em> halves of the house, and buy another house. Repeat as necessary.&#8221;<\/p>\n<p>I wish I had gone with Mark to Japan in 1975.\u00a0 I would have lasted 50 days max &#8211;not 50 years like Mark &#8212; but it would have been eye-opening, no doubt. Joan Jett. Remember her? She was big in Japan. The Ventures, too. Mark says, &#8220;Japan was like an annuity for them in their old age.&#8221; The Ventures toured Japan every year.<\/p>\n<p>The Ventures are dead. And I&#8217;m not getting any younger. I should visit Japan.<\/p>\n<p>. . . Done. Just bought a ticket!<\/p>\n<p>&#8212;<br \/>\n<em>fiction<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I worked on the Hot Pockets campaign. I worked on Snickerdoodles. I did Crown condoms; they were big in Japan. I did Ovaltine. Ovaltine was big in Japan, too. I may be wrong about that. It\u2019s been years since I worked in advertising. I got into Japan early, thanks to my friend Mark Schilling [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-33319","post","type-post","status-publish","format-standard","hentry","category-fake-profiles"],"_links":{"self":[{"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/posts\/33319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/comments?post=33319"}],"version-history":[{"count":10,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/posts\/33319\/revisions"}],"predecessor-version":[{"id":33455,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/posts\/33319\/revisions\/33455"}],"wp:attachment":[{"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/media?parent=33319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/categories?post=33319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yiddishecup.com\/blog\/wp-json\/wp\/v2\/tags?post=33319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}