A WHITER SHADE OF WHITE

Steve, an apartment painter, had more words for white than Jews have for fool. Steve talked about antique white, Navajo white, pearl white, bone white and white. [Fool in Yiddish: nar, shlemiel, shmendrik, shmegege, yold.]

“Oil or latex?” — that was the first question at Lakewood Paint and Wallpaper back in the day. Also: “Is Dutch Standard the same as Dutch Boy?” No, Dutch Standard was from Canton, Ohio. Dutch Boy is the nationally known subsidiary from Sherwin-Williams, Cleveland.

Bill, a paint salesman, made regular stops at Lakewood Paint. He told me to use an “alkyd” (oil). He cornered me and asked, “Are you a Yehudi?”

“Yes.”

“What are you doing over here?

“I’m working for my old man.”

“Four years of fun and games at college. Now look!” Bill said. “There are only two Yehudis at Dutch Standard. Me and another guy.”

Bill wandered the aisles of Cleveland paint stores in the 1970s. I traveled a similar circuit. Still do. The other day I paid a man for painting a stairway camel white, which is a Behr color from Home Depot. Lakewood Paint and Wallpaper is long gone.

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